Hims & Hers declares it's time to get aggressive: Because nothing boosts DTC health tech like doubling down on viagra ads and investor FOMO

Hims & Hers, a telehealth company, is reportedly adopting a more aggressive strategy to expand its services and reach. The company, founded in 2017 by Andrew Dudum, has been growing rapidly, with a valuation of over $1 billion. As of 2022, Hims & Hers has expanded its services to include mental health, skincare, and hair loss treatments, in addition to its initial focus on men's health. The company's aggressive expansion plans come as the telehealth industry continues to experience significant growth, driven by the COVID-19 pandemic. With over 500,000 subscribers, Hims & Hers is well-positioned to capitalize on this trend. The company's strategy involves increasing its marketing efforts and expanding its product offerings to attract new customers. As the telehealth industry becomes increasingly competitive, Hims & Hers' aggressive approach is likely to have significant implications for the company's growth and the industry as a whole. The company's expansion plans are expected to continue throughout 2023.