Big Tech's Latest Pivot: Chasing 'Emerging Markets' Because Western Users Are All App-ed Out Already

The emergence of new markets is driving the next phase of market broadening, with investors and companies increasingly looking to tap into growing economies. According to recent reports, emerging markets such as those in Asia, Latin America, and Africa are expected to drive global economic growth, with the International Monetary Fund predicting a 4.5% increase in GDP for these regions in 2023. Companies such as Goldman Sachs and JPMorgan Chase are already investing heavily in these markets, with Goldman Sachs having invested over $10 billion in emerging markets in the past year alone. The growth of emerging markets is being driven by increasing urbanization, a growing middle class, and advancements in technology, with over 70% of the world's population expected to have access to the internet by 2025. As a result, investors and companies are looking to capitalize on the opportunities presented by these growing economies, with many expecting emerging markets to play a significant role in shaping the future of global trade and commerce.