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Entain, a leading sports betting and gaming company, has announced that it will end its sponsorship of the Coral Cup at the Cheltenham Festival after 52 years. The Coral Cup is a prominent handicap hurdle race that takes place during the festival, which is one of the most prestigious events in the British horse racing calendar. Entain's decision to withdraw its sponsorship marks the end of a long-standing partnership that dates back to 1971. The company's sponsorship of the Coral Cup has been a significant aspect of its marketing efforts in the UK. The move is likely to have implications for the festival and the racing industry as a whole, as Entain is a major player in the sports betting sector. Entain's decision is expected to take effect immediately, with the company confirming that it will no longer be associated with the Coral Cup from this year onwards, bringing an end to over five decades of sponsorship.