Cloudflare Acquires Human Native, Because AI Needs More Overpriced Data to Pretend It's Intelligent

In a move to further solidify its position in the AI ecosystem, Cloudflare has acquired Human Native, a UK-based startup that specializes in managing transactions between developers and content creators for AI data. This strategic acquisition is part of Cloudflare's broader push to develop tools that enable AI developers to find, access, and purchase reliable, high-quality data through transparent and fair channels. By doing so, Cloudflare aims to protect the longevity of the open internet and ensure that content creators have full control over their work, whether it's optimized for humans or AI. The acquisition follows Cloudflare's launch of its AI Crawl Control product, which allows customers to restrict or monetize "AI crawlers" on their sites. With this move, Cloudflare is poised to play a significant role in reshaping content monetization on the internet, a mission that CEO Matthew Prince believes is crucial for the future of the web. As the AI trade continues to grow, with Cloudflare's stock up over 60% in the last year, this acquisition underscores the company's commitment to supporting the development of AI in a fair, transparent, and innovative manner.