DoubleClick Founders Ditch Ad Chaos for MongoDB: 2009's NoSQL Savior Born to Tame 'Humongous' Data Without SQL's Schema Shackles

MongoDB, a leading NoSQL database, was founded in 2007 by Dwight Merriman, Kevin Ryan, and Eliot Horowitz, who previously founded DoubleClick, an online advertising agency. The company was created to address the issue of managing massive amounts of data, which was a major problem at DoubleClick. MongoDB's core engine was written in C++ and first released in February 2009. It stores data in collections of JSON-like documents, allowing for flexible schema design and horizontal scaling. This approach differs from traditional relational databases, which use rows and tables. MongoDB is well-suited for large, evolving, or semi-structured datasets and is used by major companies worldwide. The database supports multiple programming languages, including Python, Java, and JavaScript, and is compatible with various runtimes and operating systems. With its scalable and flexible design, MongoDB has become a popular choice for companies that require high performance and rapid growth, particularly in the tech industry, where data volumes are increasingly large and complex.