The Verge•Jan 28, 2026, 11:26 PM
Zuckerberg ditches metaverse flop for AI social feeds: because nothing screams 'immersive' like algorithms curating your fake friends

Zuckerberg ditches metaverse flop for AI social feeds: because nothing screams 'immersive' like algorithms curating your fake friends

Meta CEO Mark Zuckerberg has shifted his focus from the metaverse to AI-generated social feeds, believing that artificial intelligence will become the next big media format. During an earnings call on Wednesday, Zuckerberg stated that advances in AI will lead to more immersive and interactive media formats, following the evolution from text to photos and video. He noted that current apps feel like algorithms recommending content, but AI will enable more engaging experiences. Zuckerberg's vision for AI-generated social feeds marks a significant shift in the company's strategy, with potential implications for the social media industry. As the CEO of Meta, Zuckerberg's comments carry significant weight, and his emphasis on AI reflects the growing importance of the technology in the sector. The development of AI-generated social feeds could revolutionize the way users interact with social media platforms, and Meta's focus on this area may influence the direction of the industry as a whole.

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